Software for Swiss SMEs

Everything your business needs. All in one place.

Online booking, AI phone reception, newsletters and POS – four lean products that work together seamlessly. So you spend less time on admin and more time with your customers.

✓ Data in Switzerland and the EU ✓ German, French, Italian, English ✓ We set everything up for you
Made for businesses that work with people:
Hair salonsBeautyPhysioDriving schoolsRestaurantsRetail
The problem

Five tools, three logins, zero overview.

A booking tool here, an Excel customer list there, a newsletter program nobody understands, and a phone that rings while you’re in the middle of a colour. Each tool only knows part of your customers.

Betriebli turns it into one system. One customer file, one calendar, one place for everything – and every product knows what the others are doing.

The products

Four products. One business.

Each product works on its own. Together they become your digital front desk, your calendar, your till and your marketing.

● Bookalina · Online booking

Appointments that organise themselves.

Your customers book around the clock via your website, Google or a link. Bookalina knows who is free when, which rooms or equipment are needed, and reliably prevents double bookings.

  • Booking widget for your website, embedded in minutes, in four languages
  • Drag-and-drop calendar, colours per person and steps such as processing time
  • Courses & workshops with seats, waiting list and registration deadline
  • Customer file, customer portal with login, messages and automatic reminders
  • Staff, resources and rentals – all in one planner
More about Bookalina →
Bookalina calendar with appointments of Kamm & Kante on an iPad
● Bookalina Gastro · New

Table reservations for restaurants.

Bookalina is now available for restaurants too: guests book online, by phone via Talkalina or at your counter – and you see at a glance who is sitting at which table and when.

  • Reservation widget for your website, with request mode for large groups
  • Visual floor plan with areas such as dining room, terrace or private room
  • Service times, staggered arrivals and holiday closures
  • Guest file with allergies, notes and VIP marker
  • Talkalina takes reservations by phone, around the clock
View restaurant demo →
Bookalina Gastro: reservations of the demo restaurant Glut & Gabel on an iPad
● Talkalina · AI phone reception

Never miss a call again.

Talkalina answers when your hands are full: friendly, around the clock and in the caller’s language. She answers questions about prices and opening hours, books appointments directly in Bookalina and notes callback requests.

  • Understands Swiss German, speaks German, French, Italian and English
  • Learns from your website, your documents and your services in Bookalina
  • Books, moves and cancels appointments live in the calendar
  • Callbacks and notes as tasks, every call with a summary
  • Also as a chat and voice assistant right in the booking widget
More about Talkalina →
Talkalina call log of a booked call on an iPad
● Sendalina · Newsletters & automations

Turn customers into regulars.

Sendalina is email marketing that even non-technical people understand in minutes. Contacts come automatically from Bookalina – but only those who opted in via the widget.

  • Newsletters and campaigns with a simple editor, no design skills needed
  • Automations like “After the appointment”: say thanks, ask for a review, invite customers to book again
  • Contacts and appointments sync with Bookalina automatically
  • Sign-ups and unsubscribes are synced back cleanly – privacy-compliant
More about Sendalina →
Sendalina automation “After the appointment” with email preview on an iPad
● Cassalina · POS & payments

Take payments, in store and online.

Cassalina is the POS for tablets and touchscreens – with dedicated screens for retail and hospitality. It also handles Bookalina’s online payments, including deposits against no-shows.

  • Card payments in store with SumUp, online with SumUp or Stripe
  • Per service: pay online, in store or either – with an optional online discount
  • Cancel in time and the refund happens automatically
  • Receipts, products and sales in one place, open for integrations
More about Cassalina →
Cassalina product management in the back office on an iPad
How it all fits together

One call. Five steps. Zero manual work.

This is what an ordinary Tuesday looks like when your products talk to each other.

1

A customer calls

Talkalina picks up, answers the price question and finds a free slot.

Talkalina
2

Appointment booked

The appointment lands straight in the calendar, with customer file and email confirmation.

Bookalina
3

Deposit paid

The payment link arrives by email. Once paid, the appointment is confirmed – no-shows don’t stand a chance.

Cassalina
4

Paid in store

After the appointment Cassalina deducts the deposit, and care products go on the same bill.

Cassalina
5

She comes back

Two days later: a thank-you email with an invitation to book again – automatically.

Sendalina

Connecting means clicking “Connect” under “Integrations” in Bookalina. Done. For everything else there’s Zapier.

Why Betriebli

Made for businesses, not IT departments.

1

One customer file

Booked, called or paid: every customer exists exactly once, with all appointments, calls and messages.

24/7

Always reachable

Online booking and the phone assistant keep working while you sleep, cut hair or go on holiday.

CH

Swiss-made

Built in Zurich, data in Switzerland and the EU, multilingual from day one. Swiss German included, of course.

0

Setup stress

We set up your account for you, import your services and team, and walk you through everything in person.

Industries

Fits your business.

Wherever appointments, phone calls and customers come together.

💇 Hair salons & barbers cuts, colour, courses 💅 Beauty & nails 🧘 Physio & massage 🚗 Driving schools with meeting point 🚕 Taxi & transfers 🚲 Rentals bikes, rooms, equipment 🍝 Restaurants reservations & POS 🛍️ Retail POS
See it live

Kamm & Kante, a hair salon in Zurich.

Our demo salon shows what Betriebli looks like in real life: a website with an embedded booking widget, courses with online registration and a full calendar. (The demo is in German.)

How to get started

Live in three steps.

Get to know us

In 30 minutes we show you the products and work out which combination suits your business.

We set it up

We create your account, import services, team and opening hours, and connect the products.

You get going

Widget on the website, phone forwarded, first campaign out. And if anything gets stuck, we’re there.

More time for what you do best.

Let’s look together at how Betriebli can make your day easier. No obligation, in person.

Book a demo →
FAQ

Frequently asked questions.

Do I have to use all four products?

No. Each product works on its own. You can start with one, for example Bookalina, and add the others later. Connecting them takes one click.

Where is my data stored?

Bookalina, Sendalina and Talkalina data is stored in data centres in Zurich, Cassalina’s POS data in Frankfurt. Access is separated by business, and logins can be protected with two-factor authentication.

Does Talkalina really understand Swiss German?

Yes. Talkalina understands Swiss German and replies in Standard German, French, Italian or English – depending on how the caller speaks.

Can I keep my existing website?

Of course. You embed the Bookalina booking widget in any website with two lines of code, whether Wix, WordPress or custom-built. Alternatively there’s a dedicated booking page with its own link.

How do deposits against no-shows work?

For each service you decide whether online payment is required, optional or off. The slot is held for 15 minutes and confirmed once paid. Cancel in time and the refund is automatic.

Is Bookalina available for restaurants?

Yes. With Bookalina Gastro your guests reserve tables online or by phone. You plan areas, tables and service times yourself, and with Cassalina you take payment at the table or the counter.

How long does setup take?

Your business is usually ready to go within a few days. We handle the setup and show you and your team everything in person.